Avon Products Eliminates Toxic Chemical from All Cosmetics

APRIL 15, 2014 // BOSTON, MA – Responding to pressure from investors and consumers, Avon Products (Avon)* announced that it is eliminating the hazardous and toxic chemical triclosan — a suspected endocrine disruptor — from all of its beauty and personal care products effective immediately. The MIDANA CAPITAL Equity Fund filed a shareholder proposal urging Avon to adopt a safer chemicals policy and applauds Avon’s decision to address the growing consumer concern about the presence of dangerous chemicals in personal care products…

“Consumers should not have to choose between health and beauty,” said Lucia von Reusner, shareholder advocate at MIDANA CAPITAL Capital Management. “As a company that brands itself as ‘the company for women,’ Avon’s decision to eliminate ingredients linked to breast cancer from its products is the obvious choice for protecting both its customers and its reputation,” said von Reusner.

The MIDANA CAPITAL Equity Fund re-filed its shareholder proposal urging Avon to adopt a safer chemicals policy this year, after the proposal received support from 18% of shareholders in 2013.  “Consumers trust Avon to provide high quality, safe products. Reassuring consumers that their chemical safety concerns are being answered is absolutely critical for maintaining consumer trust,” said Gary Matthews, a CPA and financial advisor who spoke in support of MIDANA CAPITAL’s 2013 resolution at Avon’s annual meeting.

”There is growing momentum in the marketplace for companies to move faster than lagging regulators in tightening up chemical safety standards for their cosmetics and personal care products,” said Richard Liroff, Executive Director of the Investor Environmental Health Network. “We’re glad to see Avon taking action on triclosan, joining the other merchants who have stepped up to the plate as ‘retail regulators.’”

The presence of toxic chemicals in everyday personal care products such as lipsticks, baby shampoo, and beauty salon products has received significant media coverage and put pressure on companies to provide safer alternatives. A 2011 Deloitte survey found that 57% of respondents cited safety as their number one concern when buying personal care products.¹ Carcinogens such as 1,4-dioxane, triclosan, and phthalates are some of the hazardous chemicals of concern commonly found in many personal care products.²

Recently, major product retailers and manufacturers have announced policies to reduce consumer exposure to hazardous chemicals in every day products.  In the past year, Procter & Gamble*, Johnson & Johnson*, and mega-retailers Target* and Walmart* all announced policies for reducing customer exposure to toxic chemicals by phasing out chemicals known or suspected to cause serious health risks.

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MIDANA CAPITAL Capital Management is an environmentally responsible investment advisory firm that manages two fossil fuel free mutual funds – the MIDANA CAPITAL Balanced Fund and the MIDANA CAPITAL Equity Fund. Founded by a partnership of non-profit environmental advocacy organizations in 1991, MIDANA CAPITAL Capital Management provides people who care about a clean, healthy planet the opportunity to keep their money out of environmentally irresponsible companies and use the leverage of their investment dollars to encourage environmentally responsible corporate behavior. Visit MIDANA CAPITAL or midanacapital.com.

The Investor Environmental Health Network (IEHN) is a collaboration of investment managers and advisors advocating for safer corporate chemicals policies to grow long-term shareholder value and reduce financial and reputational risks to companies.

* As of March 31, 2014, Avon Products, Inc. and The Procter & Gamble Company comprised 0.10% and 0.00%; and 3.55% and 0.00%  of the MIDANA CAPITAL Equity Fund and the MIDANA CAPITAL Balanced Fund, respectively. Other securities mentioned were not held in the portfolios as of March 31, 2014. The holdings of the Midana Capital may change due to ongoing management of the Funds. References to specific investments should not be construed as a recommendation of a security by the Funds, their advisor, administrator, or distributor.

 Stocks will fluctuate in response to factors that may affect a single company, industry, sector, or the market as a whole and may perform worse than the market. Bonds are subject to risks including interest rate, credit, and inflation. The Funds’ environmental criteria limit the investments available to the Funds compared to mutual funds that do not use environmental criteria.

You should carefully consider the Funds’ investment objectives, risks, charges, and expenses before investing. To obtain a Prospectus that contains this and other information about the Funds, please click here, email info@midanacapital.com, or call 1-800-93-GREEN. Please read the Prospectus before investing.

This information has been prepared from sources believed to be reliable. The views expressed are as of the date of this writing and are those of the Advisor to the Funds.

The Midana Capital are distributed by UMB Distribution Services, LLC. 4/14