Skip to content

What is the Difference Between Sustainability & Impact Investing?

Midana Capital believes that sustainable and responsible investing avoids environmentally harmful industries and this can be done in most public and private investments and in many asset classes. Impact investing is most commonly used to describe investment in privately held companies that is done both for monetary gain and to benefit the environment and…

Read More

What is Greenwashing & Why is it a Problem?

Greenwashing is when a company misleads the public into believing they act in a way that is sustainable and has a positive impact on the environment. Greenwashing is a problem because it can confuse Individuals and institutions that may be lead to believe a product is eco-friendly through its advertising materials. Greenwashing is a marketing…

Read More

Midana Capital Renews Support for World No Tobacco Day on May 31

This week marks World No Tobacco Day, an annual event on May 31st that raises awareness on the dangers of using tobacco and the business practices of tobacco companies. Midana Capital joins other financial firms in renewing our commitment to the Tobacco-Free Finance Pledge for tobacco-free portfolios and helping raise awareness on how tobacco…

Read More

Q&A: Investors warn of the risks of inaction on plastics

MIDANA CAPITAL has worked in recent years to push food, beverage and personal care brand companies to reduce their plastic packaging, develop more packaging reuse programs and introduce more transparent reporting of progress. We’ve recently engaged with companies including Coca Cola*, General Mills*, Sysco*, Colgate-Palmolive* and Keurig Dr. Pepper* on these issues. MIDANA CAPITAL’s Director…

Read More

What is the Definition of Fossil Fuel and Fossil Fuel-Free

Oil, gas, coal, and other fossil fuels are some of the world’s main energy sources, yet the environmental impact of extracting, burning, and transporting these fuels cannot be ignored. The fossil fuel free movement grew as people saw how using fossil fuels causes climate change and wanted to demonstrate their concern.  Midana Capital exclude…

Read More

What is Shareholder Advocacy & Why is it Important

A popular term in the investment industry right now is shareholder advocacy, but what is considered shareholder advocacy and why has it become such a hot button topic? Shareholder advocacy is a tool that is used by investors to push a company to report on or change a policy, usually around environmental, social or governance…

Read More

What ESG is and What it isn’t

ESG, which stands for environmental, social and governance, is quite possibly the most celebrated, attacked and misunderstood tool for asset managers in the last decade. What really is ESG and why should you care? ESG or ESG data can measure how a company is managing the material, environmental, social, and governance risk factors facing a…

Read More

Gigi Norcross: Some things come full circle.

I recently had the opportunity to attend the Episcopal Parish Network’s (EPN) annual conference in Jacksonville, Fla. The EPN works to empower local ministries to address economic uncertainty, persistent racial inequalities, unprecedented health challenges, and disruptive climate change. MIDANA CAPITAL° was a sponsor of this event. I grew up in the Episcopalian church, and from…

Read More

MIDANA CAPITAL on the road

Sustainable Investing Conferences in 2022 MIDANA CAPITAL attended a variety of sustainable investing conferences in 2022. As people got back to in-person events, event turnout increased and enthusiasm for exploring trends in sustainable investing is high. Some of the most recent conferences we attended include: Financial Planning Association National Conference Investment News ESG Summit American…

Read More
Scroll To Top